Coming soon to Gulel

Format by format

What each format brings, for viewers and for brands.

Live events

Coming soon

We produce live events for audiences around the world. Simultaneous interpretation lets every viewer follow in their own language, as it happens.

What you'll see

Concerts, award nights, festivals, conferences and launches, streamed as they happen
Simultaneous interpretation into many languages, with a separate audio track for each
Live captions you can switch on
Replays ready right after the event

For brands

Multi-camera production for your conference, launch or summit
Worldwide delivery: one event, one audience in every language

Brand showcases

Coming soon

Two ways for a brand to tell its story. Branded microdramas put the product inside the plot. Studio shows put it on stage.

What you'll see

Branded microdramas: short vertical series built around a brand's world
The product lives inside the story, not in an ad break
Studio shows with demos, launches and announcements
Buy what you see without leaving the show

Interactive and shoppable

Coming soon

An interactive layer sits on top of the video. Viewers shop, vote and answer without leaving the episode. Brands see what works.

What you'll see

Tap a product to buy it, without leaving the episode
Polls and surveys you answer on screen
Overlays and moments instead of ad breaks: the story never stops
The same experience on TV and phone

Podcasts and talk

Coming soon

Talk shows made to be watched as well as heard. Some follow brands and events. Others go wherever the conversation leads.

What you'll see

Pre-shows, backstage conversations and post-event talks
Shows on culture, wellbeing, business, sport and entertainment
Full episodes, plus short clips to share

For brands

A branded talk series, produced on video from day one

Features and originals

Coming soon

Longer stories made for Gulel. Documentaries, access behind the scenes, and specials from the festivals and stages we cover.

What you'll see

Documentaries on people, places and ideas
Behind the scenes of shows, tours and productions
Festival specials with highlights and interviews

For brands

Documentary and behind-the-scenes films about your brand, made to the same standard as our originals

Once upon a time…

Live now

True stories, biographies and personal histories, told like tales. The people who lived them tell them in their own words.

Watch the first stories

The Brahmin's Daughter
In Gurgaon, Gagan and Diksha fall in love across the wall of caste. Her father keeps going to the police, asking for justice. A true story of a crime hidden behind a grieving face.
Watch free

All stories

What you'll see

What you'll be able to do

Live chat and reactions

Talk with everyone watching and react as it happens.

Polls and quizzes

Vote and answer from the screen while the show is on.

Pay-per-view tickets

Get into ticketed streams with UPI or card.

Shop from the screen

One cart across TV and phone. A tap sends the link to your WhatsApp.

Replays and shorts

Missed it? Streams are recorded, and shorts are cut the same night.

Every stage. Every brand. Every story. Live.

Gulel Live

Vertical microdramas

Live events

Format by format

Live events

What you'll see

For brands

Brand showcases

What you'll see

Interactive and shoppable

What you'll see

Podcasts and talk

What you'll see

For brands

Features and originals

What you'll see

For brands

Once upon a time…

Watch the first stories

The Brahmin's Daughter

What you'll see

What you'll be able to do

Live chat and reactions

Polls and quizzes

Pay-per-view tickets

Shop from the screen

Replays and shorts

For brands

For brands

For brands

For brands

Web, iOS and Android

Brand showcases

Interactive and shoppable

Podcasts and talk

Features and originals

Once upon a time…